BEHIND THE BRAND

We create clothing for moms by moms. Our goal is to make expecting mothers feel like the powerful beautiful creatures they are during the most life, and body, alternating times in their lives. Our goal is for everyone to find a dress that makes them feel beautiful in their changing bodies.

Unlike most brands, we don't use professional models. We pride ourselves on giving back to our community by finding everyday moms to model our clothes. We get to show our beautiful dresses on a variety of women and they get a complimentary photo session to cherish this time in their lives.

Join our Reddit Community to get early access to upcoming designs. We love to hear from expecting mothers on what they are missing in their maternity apparel.